Who We Are:Jeff Earl – Owner
Jeff is married to Shelly and his grown son Matthew resides in upstate NY. He is responsible for overseeing the service and parts departments, training the technicians, troubleshooting difficult service cases, doing restoration projects on vintage motorcycles, handling accounts payable and receivable and is the never-ending source of knowledge for all of our employees to refer to when needed.
Jeff grew up in Watervliet, NY and got his first job in the industry at age 14. By the age of 21 he had become service manager and years later decided to go out on his own. Jeff was raised with his father’s work ethic: be honest and do quality work for a reasonable price and success will follow. He opened Cycles Etc. in Clifton Park, NY and was in business for 14 years before selling the business and going to work with his brother in New York and Virginia. He is past-president of the second oldest motorcycle club in America, The Electric City Riders, and a former flat track racer and road racer. In 2012 Jeff and Shelly moved to Florida. After moving here Jeff realized the need for a motorcycle shop that followed a better business model. In 2012 he opened Holiday Motorsports and the rest is history in the making.
Nicknames: Jethro, Jefe, Jeffe
Other places I’ve lived: Wilmington, NC and Fredericksburg, VA
My first bike was a: Rupp Roadster 2 (minibike) and then a 1971 Honda SL70
Bikes I currently own: 2009 Yamaha FZ6R, 2015 Yamaha R3, 1989 Honda XR100
My dream bike: Benelli 750 SEI
My dream ride destination: Europe
If I could take a ride with ANYONE (past or present) I would ride with: My wife and Ricky Graham
My key to success: My wife and my love of motorcycles
How I differ from others in my field: The Quality of my customer service
My advice to new riders: Ride anything you can as often as you can.
Shelly Denis – Manager
Shelly is originally from a little town called Burnt Hills, NY. She is married to Jeff and has two grown children, Jessica and Steven, who reside in New York only a few miles away from where Shelly grew up. Shelly is responsible for purchasing and selling our motorcycles and scooters, helmet and apparel sales, marketing and business development, human resources, customer relations, and facilities management.
Nicknames: Mrs. Earl, The Boss, Shelly-bobelli, Shelly-stilettos.
Other places I’ve lived: All over upstate NY and Key West, FL
My first bike was a: 1975 Hodaka Road Toad
Bikes I currently own: A custom built 1996 Kawasaki Vulcan 800 and a 1995 Yamaha Vmax
My dream bike: Zero Electric SR. “I love riding the demo one we have at the dealership. That thing is AMAZING! All the power, all the speed, none of the maintenance. If I didn’t have this dealer demo I would buy my own.”
If I could take a ride with ANYONE (past or present) I would ride with: My mom and my husband. “My mom never got to see me on a motorcycle. She would never believe it. That little girl who was scared of everything, riding a bike? I can hear her laughing now.”
My key to success: Doing what’s right, not what’s easy or makes you the most money. Respecting other peoples’ feelings, beliefs, property and dreams and surrounding myself with positive and successful people.
My advice to new riders: Educate yourselves. Find a mentor to help you learn. Put your butt on lots of seats before choosing what motorcycle you are going to purchase. You may be surprised with what you find. And WEAR YOUR GEAR! Not just when it’s convenient but all the time. No one goes out with the intention of getting run off the road. Protect yourself.
Joe Gothen – Service Department
Joe is originally from Connecticut. He was the first full time employee that we brought on board. He was finishing up school at MMI in Orlando and came back to the area to work with us on Saturdays while waiting to graduate. Once he graduated, top in his class, he started working with us full time. He specializes in Harley Davidson but since joining our team he has had the opportunity to work on just about everything. More to come…
Joshua Halstead – Parts Department
Joshua started as a service technician who specialized in Harley Davidson and now he is our parts specialist. never at a loss for hilarious anecdotes as time permits. He is originally from Montgomery, MI and has been in Florida for 4 years. He was in the Marine Corps and was a diesel mechanic prior to becoming a motorcycle service technician.
Nicknames: They are all derogatory and canít be mentioned here.
Other places Iíve lived: North Carolina and Okinawa, Japan
My first bike was a: 2004 Harley Davidson Softail Standard
Bikes I currently own: 2014 Harley Davidson Street Glide
My dream bike: A lowered Street Glide with ape handers and a tall sissy bar
I could ride with ANYONE (past or present) I would ride with: Joe, Bill and Rory. All together
My key to success: Determination, Willingness to learn and team work
How I differ from others in my field: I constantly strive for more knowledge and canít settle for less
My advice to new riders: Get Apes!! (Why did we know you would say that, Josh?) Get comfortable with riding alone and get used to how your bike handles before taking on a passenger.